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A series of fun and functional out-loud musings.
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Brand
Brands with two archetypes
Brand Archetypes
Marketing Tips
Musings
You wanna go where everybody knows your brand.
"Not many people know this, but I happen to be famous". With social disconnection and isolation an ongoing theme and concern in 2020, I...
Carmen Petropulo
2 min read
Logo breaking my heart...how trustworthy is your logo?
(Sing it with me) "I couldn't if I tried". How trustworthy is your logo? It may have been loyal to you since day one and stuck fat...
Carmen Petropulo
3 min read
It's a matter of trust: seven simple questions all brands should ask themselves.
Reader's Digest recently released the results of their annual 'Trusted Brands Australia' survey. For the 20th year in a row, the...
Carmen Petropulo
3 min read
Why this year's Australian Red Cross Blood Service campaign is everything
We've admired the Australian Red Cross Blood Service for many years now; both up close and from afar. It's fair to say that their recent...
Carmen Petropulo
1 min read
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