'The Sage' brand archetype. 10 attributes you may share with this wise and assured philosopher.

"You'll have bad times. But it'll always wake you up to the good stuff you weren't paying attention to."

Why is it that some of the funniest people in the world are also some of the wisest? Is it their ability to tread the fine line between 'that spark of madness' and an insatiable curiosity for the world around them? Their ability to see life through a different lens and speak with authority in equal measure? Their mastery of and respect for the written word, delivered with exceptional timing and a twinkle in the eye?

After all, it was Robin Williams himself who said, "No matter what people tell you, words and ideas can change the world."

It's been over six years since the passing of one of the greatest and wisest comedians of our generation. A gentleman who seemed to give more than he took. Gone far too soon.

Robin Williams on life: "You're only given a little spark of madness. You mustn't lose it."

So this week, I thought it was fitting to shine a light on 'The Sage' brand archetype. Take a quick glance at Robin Williams' impressive body of work and you'll be blown away by the incredible range of his performances: from Mork in Mork and Mindy to John in Dead Poets Society; Euphegenia Doubtfire in Mrs Doubtfire to Sean in Good Will Hunting. But take a closer look, and you may notice the trait shared by each and every character (yes - even Mork!) was understanding; in all its forms. A trait so sensitively and intuitively portrayed by Williams and the driving force behind 'The Sage' brand archetype.

10 attributes your brand may share with this erudite archetype:

~ You believe the truth is out there - and in here: Your life is an enduring quest to find the answers to your questions; whether they be found in books or from searching your heart.

~ You're hugely respectful of the minutiae: though this can be your Achilles heel, because your immersion in the detail can sometimes prevent you from taking action.

~ They practice what you teach: you're the ultimate guide and people gravitate towards your methods.

~ You maintain that there's no greater freedom than the freedom of thought: You encourage blue sky thinking as long as it's grounded in irrefutable facts.

~ You'll impart wisdom to promote change, rather than partake in bringing about change. You're far more comfortable analysing, thinking and sharing, than acting.

~ When you speak, people listen with an open mind and an open heart: because you've spent a considerable amount of time thinking before speaking; pondering before pontificating. Your voice is modulated, your speech is measured and your sentences are pithy, but beautifully crafted.

~ Your favourite sport is a robust conversation: whether it be about sport itself or the meaning of life, you'll have an opinion that's underpinned by acquired knowledge and careful consideration.

~ You believe ignorance is the polar opposite of bliss: in fact, this is one of your greatest fears. The prospect of being ill-equipped in any situation keeps you awake at night.

~ You know that the wisest mind has something yet to learn: you know more than most, but you're also wise enough to know that your knowledge is merely the tip of the iceberg.

~ Near enough will never, ever be good enough: you're a perfectionist and the expectations you place on yourself are often far too lofty to meet. If only you could see yourself the way the world see you!

Vale, Mr Williams.

BBC, Oprah, Audi, Wikipedia and Forbes are all examples of The Sage brand archetype.